Most agencies think SEO is just SEO, but local search is a completely different beast. The tactics that work for national campaigns fall flat when you’re trying to rank a plumber in Bristol or a café in Edinburgh. That’s why local SEO reseller services have become popular—they handle the specific, fiddly bits of local search that general SEO specialists often get wrong.
Why Local SEO Is Different
Local search isn’t about ranking for broad keywords. It’s about showing up when someone searches “near me” or includes a specific town or postcode. Google My Business optimisation, local citations, review management, and hyper-local content all matter more than traditional link building or domain authority.
Your Clients Need It More Than You Think
Every business with a physical location or service area needs local SEO, whether they realise it or not. Restaurants, tradespeople, solicitors, dentists, estate agents—they’re all competing in local search. If you’re not offering it, they’ll find someone who does.
The GMB Management Nightmare
Google My Business seems simple until you’re actually managing it. Hours updates, photo uploads, review responses, post scheduling, managing multiple locations—it’s tedious work that needs doing consistently. Reseller services handle this so you don’t have to employ someone just to babysit Google profiles.
Citation Building Is Mind-Numbing
Getting your client’s business listed correctly across hundreds of directories sounds straightforward but it’s incredibly boring. Name, address, and phone number need to match exactly everywhere, or Google gets confused. Resellers have systems and tools to manage this efficiently.
Reviews Make or Break Local Rankings
Google cares massively about review quantity, recency, and responses. Clients never remember to ask customers for reviews, and they definitely don’t respond to them consistently. Reseller services can implement review generation systems and manage responses, which directly impacts rankings.
Localised Content Actually Matters
Writing content for local search means understanding the area, mentioning local landmarks, addressing regional concerns, and using location-specific keywords naturally. Generic content writers miss these nuances. Specialists who focus on local SEO know how to make content feel genuinely local without sounding forced.
Tracking Local Results Is Tricky
Local rankings vary by exact location and device. Someone searching in the north end of town sees different results than someone in the south end. Standard rank tracking tools don’t capture this properly. Good resellers use location-specific tracking that shows actual local performance.
Pricing Makes Sense for Smaller Clients
Small local businesses can’t afford enterprise Amazon SEO services packages, but they’ll pay for local optimisation that brings customers through the door. Reseller pricing lets you offer affordable packages that work for their budgets, whilst still maintaining decent margins.
Building a Local Specialisation
Offering local SEO reseller services isn’t just about adding another service—it’s about positioning your agency as someone who understands local business challenges. When you can explain how local search actually works and show results for businesses like theirs, you become the obvious choice. Most agencies still treat local SEO as an afterthought or lump it in with general SEO.
